LazerStar Success Story

LazerStar came to Web Shop Manager looking for help to up their eCommerce game and web presence along with providing their products directly to consumers. They needed a dealer portal so their customers could find their product and they knew they were going to have to do a complete site revamp.

  • The team at Web Shop gathered with members from LazerStar to assess needs, goals, and opportunities.

  • The Web Shop Manager team went into action, outlining a plan and calendar to build the new site.

Awesome Design & Great Functionality

The overall design was built for mobile and tablet functionality with all buttons, fonts, and critical elements loading quickly. The navigation was streamlined so that customers could quickly find the products that matched their vehicles without having to scroll through tons of pages.

Definitive Results

LazerStar reported increased sales, as well as better product awareness and recognition. The site design was drastically improved which added credibility to their product and sales efforts. The checkout process was notably faster, with fewer empty carts and lost sales. The CMS was easier to add products and accessories, thus saving learning curve time and man hours.

Overall LazerStar has been very satisfied and pleased with how the redesign and launch went.